Hotel sector under threat.

THE PROBLEM: HIGH COSTS, PRICE WARS, LOSS OF LOYALTY, AND BRAND RECOGNITION…

Let’s face it, the main objective of OTAs and other intermediary channels is to obtain the maximum profit possible. Their high commissions and the generic way they market your property have become increasingly detrimental to businesses.

Up to 30% of distribution cost (including commission, the extra margin of opaque rates, positioning accelerators, advertising investment within the same platform, and a whole lot more), severely impact hotels, and they have to resort to offset strategies such as raising their prices or affecting their profit.

As if that were not enough, it causes customers to develop loyalty and brand recognition towards the intermediary platform and not towards the hotel brand, which is the one that truly provides the service and experience.

View Proyects

OTA’s

Expedia, Booking, BestDay, etc.

Website, social media, emails, SMS, push messages, and more.

Up to 30%

In costs

Affects the hotel sector and its clients for all the costs of intermediation.

The direct channel is the solution

The pandemic showed us that digital media have become a necessity to maintain the competitiveness of the tourism sector.

Develop loyalty

With a communication and promotion strategy where your guests and referrals are given the recognition they deserve

Your own platform

Take control and offer your own direct sales service

Cost reduction

Boost customer service with a maximum cost of 15 % commission*

Promote your brand

All marketing and promotion will be invested in the exclusive benefit of your brand

Personalized attention

Boost customer service with a trained team of Contact Center agents who will attend all possible communication channels

*It is quoted based on available inventory and average rate including advertising investment.

What is included?

Includes 360 reservation service, since we have a team with experience in managing tourism marketing.

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DIGITAL MARKETING

Website, social media, emails, SMS, push messages, and more.

CONTACT CENTER

Telephone, Facebook, contact forms, WhatsApp, and Instagram

TECHNOLOGICAL IMPLEMENTATION

Booking engine, PMS, channel manager & CRM.

REVENUE MANGEMENT

Dynamics of rates and offers oriented to higher performance.

CAMPAIGNS

Creative planning and storytelling according to your brand.

Compare solutions.

UP TO 15% IMMEDIATE PROFIT INCREASE

A TEAM OF EXPERTS WORKING FOR YOUR BUSINESS

The pandemic showed us that digital media have become a necessity to maintain the competitiveness of the tourism sector.

DIRECT BOOKING SOLUTION

< 15%

The cost of direct bookings for optimized hotels

Lower CPA

Higher margin

Lower cancellation rate

Higher REVPAR

Hotel manages customers

Brand building

Strong customer relationship

BOOKINGS THROUGH OTA

> 30%

What a hotel has to spend for an OTA

CPA Higher

Lower margin

Cancellation rate

Average price

Clients belong to the OTA

Brand degradation

Limited relationship with the client

How does it work?

In 4 stages, we can gather the process for the deployment of the Carbono Direct Booking Solution in your hotel.

01.- Implementation and launch 02.- Marketing & Contact center 03.- Reservations 04.- Reports & Analysis

Brand manual

or style guide (if you don't have it, we'll develop it for you!).

All commercial info of your hotel

such as rooms, services, prices, policies, etc.

All existing multimedia material

photos, videos, etc.

Social media access

or corresponding platforms

Customer

database*

Como funciona implementacion lanzamiento booking hotel, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

01.- Implementation and launch

For the implementation of this solution, a series of requirements are necessary, according to your brand, services, and products.

30 business days after having met the requirements, the solution would be ready for launch.

*Prior to implementation, a contract would be signed with a privacy and data protection clause provided.

Branding & Design

Development and adaptation of brand identity as well as its graphic expression.

Revenue Management

Dynamic strategy of rates and promotions aimed at achieving optimal income results.

Social Media

Intervention and implementation.

SEO

Organic positioning strategy for your website in search engines.

Website

Development of a complete website customization including and online ordering system.

Publicidad Programática

Google Ads & Facebook Ads directed to your website and Social Networks

Copywriting

Development of written content with a commercial and Story Telling approach.

E-mail

Design, writing, and weekly sending of email blasts to promote the service.

Contact Center

Implementation to provide the best personalized attention to your clients, with a high orientation towards sales.

02.- Marketing & Contact Center

TOTAL DEPLOYMENT OF OUR POWER AND EXPERIENCE

With our best resources (software, hardware, and human). We’ll execute a comprehensive strategy that achieves not only placing reservations and delivery & pick up orders, but also boosting the commercial positioning of your business with its own digital platform and strategy.

Type of reservation

The client can reserve through the Booking Engine, the website, Facebook, or the Contact Center.

Type of payment

The customer may choose to pay by credit or debit card online or request to pay by deposit or transfer.

Follow-ups

The client will receive a notification by email, in addition to being given attention and follow-up until check-in.

Como funciona reservaciones booking hotel, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

03.- Reservations

NO MATTER THE PREFERRED CHANNEL OR METHOD OF CONTACT OF YOUR CUSTOMERS

They will be able to find your property and services under your brand to make reservations in the way they prefer, either online or through the Contact Center, pre-paying with card credit or cash payment option on delivery.

Analytical Reports

Access to detailed info

Revenue Management

Constant analyisis by the team

Como funciona Imforme analisis booking hotel, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

04.- Reports & Analysis

FULL ACCESS 24/7

To reporting platforms where you can find detailed information such as traffic, sales, orders, and customers in real-time. In addition, our service includes proactive and continuous consulting with promotion proposals based on the analysis of information and different strategic variables to achieve an incremental trend in its utility

Why work with Carbono Direct Booking Solutions?

Execution of campaigns

No mandatory contracts

How much will it be?

"A TEAM OF EXPERTS WORKING FOR YOUR BUSINESS"

More than a platform, this solution offers you the support of the great experience and creativity of a complete Digital Marketing & Contact Center team familiar with the needs and trends of the tourism market in Mexico and its tourist destinations.

They will constantly propose and execute digital campaigns seeking to increase income for your business, taking care at the same time to increase your utility.

H, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

Strategies with high quality and creativity

“SHORT RECKONINGS MAKE LONG FRIENDS”

The contract has a clause that allows you to cancel this service at any time you decide with a simple prior notice of 30 days.

The only condition is that if you request the service again after canceling, you must pay the implementation cost again without a discount.

Canceling after the 7th month, you can keep the website and templates for your own use.

"SINGLE IMPLEMENTATION PAYMENT"

Recovery cost of the initial investment for the development and/or implementation of the website, email templates, platform implementation, training of contact center agents, configuration and integration of communication channels of the CRM system are included.

A percentage of the total income from direct channel dormant reservations (booking engine) will be charged with a minimum monthly requirement, paying the number that is greater.

Monthly Payment Percentage Commission or Minimum Amount

Success stories

Brands that were strengthened with our work and our Carbono Solution

PSD 1, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

El Grullo Naturista

Quimixto, Puerto Vallarta

Website development and implementation with personalized and responsive design

Implementation of Omnichannel Contact Center

Conceptualization of the Detox Plan concept and Wellness market prospecting

Implementation of the PMS & Channel Manager system

Comprehensive Revenue service management

Creative and proactive campaing strategies

85% of participation in the Revenues of the Hotel

More Information Start Now

Morgan Residences

Cabo San Lucas

Development and implementation of a website with personalized and responsive design.

Implementation of Omnichannel Contact Center

Implementation of PMS & Channel Manager systems

Comprehensive Revenue Management Service

Strategy for creative and productive campaigns

Achieved a 65% share of hotel revenues.

More Information Start Now

Villa group caso de exito solución direct booking solution, Carbono Marketing Especialistas en Marketing Digital 360, Puerto Vallarta, Jalisco, México

The Villa Group

Puerto Vallarta - Cancun - Cabo - Riviera Nayarit

Founder of the Digital Marketing & Contact Center teams

Achieved a 50% share of Hotel Revenue

Restoration of website ecosystems to decentralize the positioning of properties

Revenue Management Strategy with dynamic promotions aimed at increasing ADR & RevPAR

More Information Start Now

Tafer

Puerto Vallarta - Cancun - Cabo - Mascota - Sian kaan

Creation, development, and implementation of the corporate brand Tafer Hotels & Resorts

Founder of the Digital Marketing & Contact Center

Achieved a 60% share in hotel revenues

Increased in the General ADR Mix of up to more than 100%

Strategic increase in the “Up-Sell” of Superior category units with the Contact Center

Creation, development, and implementation of the 5 Diamond brand “Hotel Mousai”

Implementation of the TAFER Rewards program

More Information Start Now

Direct Booking SOLUTION

Who are we?

Hotel sector under threat.

THE PROBLEM: HIGH COSTS, PRICE WARS, LOSS OF LOYALTY, AND BRAND RECOGNITION…

OTA’s

Up to 30%

The direct channel is the solution

Develop loyalty

Your own platform

Cost reduction

Promote your brand

Personalized attention

What is included?

DIGITAL MARKETING

CONTACT CENTER​

TECHNOLOGICAL IMPLEMENTATION

REVENUE MANGEMENT

CAMPAIGNS

Compare solutions.

DIRECT BOOKING SOLUTION

BOOKINGS THROUGH OTA

How does it work?​

Brand manual

All commercial info of your hotel

All existing multimedia material

Social media access

Customer

01.- Implementation and launch

Branding & Design

Revenue Management​

Social Media​

SEO

Website

Publicidad Programática​

Copywriting​

E-mail​

Contact Center​

02.- Marketing & Contact Center

Type of reservation

Type of payment

Follow-ups

03.- Reservations

Analytical Reports

Revenue Management​

04.- Reports & Analysis

Why work with Carbono Direct Booking Solutions?

"A TEAM OF EXPERTS WORKING FOR YOUR BUSINESS"

“SHORT RECKONINGS MAKE LONG FRIENDS”

"SINGLE IMPLEMENTATION PAYMENT"

Success stories

El Grullo Naturista

Morgan Residences

The Villa Group

Tafer

¡Ya casi consigues la solución para tunegocio, llena el formulario!

CONTACT CENTER

How does it work?

Revenue Management

Social Media

Publicidad Programática

Copywriting

E-mail

Contact Center

Revenue Management

¡Ya casi consigues la solución para tu
negocio, llena el formulario!