02.- It is a strategy to generate qualified prospects for all your conversion goals.

This is achieved through good positioning, seeking to show, establish, and communicate your business on the internet and thus attract these prospects.

Qualified traffic means attracting prospects with the best possible characteristics in order to achieve a sale or conversion. To do this, we study in detail the profile of your business, your services, and products, as well as your target market, competition, and other factors that allow us to execute traffic strategies in different ways: SEO, CPC, CPM, CPA, social media, referrals, email, etc.

03- To close the analogy, let’s finally imagine that your business already has Technology 2 and Traffic 2, this means that it is already in good working order, organized and communicated, in addition to being well positioned, so it has a constant flow of prospects qualified to acquire your products and services.

However, the conversion rate or the level of sales remains low. What can be happening? Well, all the previous effort will be minimized if someone else sells the same products as you at a lower price or with some additional advantage. Even more so when on the internet, the consumer has the ability to compare in a few clicks.

The Rate 2 strategy ensures that your services and products are competitive, in addition to having some differentiating values that offer advantages to the consumer, while at the same time giving them confidence and making them feel seen and heard.

Some of the techniques we use for this are revenue management, yield management, personalization, campaign development, promotions, packages, values, and a lot more. With them, we ensure maximum conversion or sale of services.